How do you make your brand truly profitable and have a marketing plan like Apple, Nike, Coca-Cola, and others?
Create a lifestyle brand to market an experience by evoking emotional responses.
The behind-the-scenes of e-commerce brands will be discussed in this article. Marketing strategy and branding are rather enjoyable exercises. But regrettably, that isn't the end of the business functions. Operations, customer service, finance, and human resources management are less glamorous subjects, but they require equal attention.
In this article, we will not talk about acquisition strategy to acquire visitors but optimization of the e-commerce website to get more conversions.
If you still struggle with your acquisition strategy to get more visitors to your e-commerce website you can check our article.
This article will address 2 audiences experienced people and beginners. The best strategy for you will depend on your skills and resources.
This article is intended for users who are already familiar with Google Analytics and other data analysis tools. You must understand what a traffic source, a conversion rate, and a cost per thousand impressions (CPM) are; we will not define them in this post.
Please read our post dedicated to these metrics if you are unfamiliar with them.
In this article we will introduce the essentials steps and best practices to launch a product with success. We studied the brands that are successful in product launches and analyzed their strategy.
This article will help you understand when and how you can scale your e-commerce brand and still be profitable. Indeed, improving the Customer Lifetime Value (CLTV) of your e-commerce site is the ultimate challenge to significantly increase your profitability and become a sustainable business at scale.
This article is for you if you have active ad campaigns on social media, Adwords, or any online advertising platform and are not profitable or want to optimize your cost per acquisition to be even more profitable.
The goal of the article is to let you know whether you should go on TikTok with your e-com brand, and if it is possible to use it as a traffic acquisition source.
They are often companies that do not understand the mechanisms of influencer marketing. Some companies simply choose the wrong influencers for their brand. They fail to choose influencers who have followers similar to the people who are the target market for the brand's product. can help you reach your goals.