How do you make your brand truly profitable and have a marketing plan like Apple, Nike, Coca-Cola, and others?
Create a lifestyle brand to market an experience by evoking emotional responses.
Posts published in February 2022
The behind-the-scenes of e-commerce brands will be discussed in this article. Marketing strategy and branding are rather enjoyable exercises. But regrettably, that isn't the end of the business functions. Operations, customer service, finance, and human resources management are less glamorous subjects, but they require equal attention.
In this article, we will not talk about acquisition strategy to acquire visitors but optimization of the e-commerce website to get more conversions.
If you still struggle with your acquisition strategy to get more visitors to your e-commerce website you can check our article.
This article will address 2 audiences experienced people and beginners. The best strategy for you will depend on your skills and resources.
This article is intended for users who are already familiar with Google Analytics and other data analysis tools. You must understand what a traffic source, a conversion rate, and a cost per thousand impressions (CPM) are; we will not define them in this post.
Please read our post dedicated to these metrics if you are unfamiliar with them.