Ecommerce, the industry that has exploded in recent years is currently experiencing a slowdown in growth. This phenomenon is broader, after the post-covid euphoria, reality has taken over, resulting in a wave of sudden changes that requires players to reinvent themselves (again).
Posts published in “business owner”
We provide you with the expertise to have the right online marketing strategy to develop your ecommerce or your retail brand.
A billion-dollar brand from a blog? The following is an explanation of how Emily Weiss successfully built the beauty company Glossier from her blog Into The Gloss. This is the story of Emily Weiss, the founder of Glossier, who went from writing a beauty advice blog to build a company that is now worth more than one billion dollars.
Lead generation has become a fast-growing trend in digital marketing and web strategy for all the industries. From Saas, App to retailers and E-commerce brands.
How do you make your brand truly profitable and have a marketing plan like Apple, Nike, Coca-Cola, and others?
Create a lifestyle brand to market an experience by evoking emotional responses.
The behind-the-scenes of e-commerce brands will be discussed in this article. Marketing strategy and branding are rather enjoyable exercises. But regrettably, that isn't the end of the business functions. Operations, customer service, finance, and human resources management are less glamorous subjects, but they require equal attention.
In this article we will introduce the essentials steps and best practices to launch a product with success. We studied the brands that are successful in product launches and analyzed their strategy.
This article will help you understand when and how you can scale your e-commerce brand and still be profitable. Indeed, improving the Customer Lifetime Value (CLTV) of your e-commerce site is the ultimate challenge to significantly increase your profitability and become a sustainable business at scale.
They are often companies that do not understand the mechanisms of influencer marketing. Some companies simply choose the wrong influencers for their brand. They fail to choose influencers who have followers similar to the people who are the target market for the brand's product. can help you reach your goals.
Building an online community is a valuable marketing strategy. The brand with an online community giving it constant feedback to improve its product will have a significant advantage over other brands that rely only on consumer research.
This article does not give you an idea of what you can sell online, but how to sell it. So you must already have an idea or already create your own products.