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Posts published in October 2021

What is ROAS? CPM? CTR? CPC? AOV? LTV? How to improve them?


you contacted an e-commerce and digital marketing expert to help you or looking for yourself how you can sell online.
He told you or you heard about ROAS, CPM, CTR, CPC, AOV and CLTV. You're no further along at the end of your appointment because you don't understand much about it. If this is the case, then this article will help you. I have tried to explain as simply as possible with a concrete example of what these letters together mean and how to improve them.