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Posts published in “Digital marketing”

Facebook Ads Targeting Secrets

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This post is for people who have already created advertising campaigns on Facebook and are familiar with the terms: campaigns, ad sets, creative, and an asset for Facebook.

To begin, you have to have an understanding of the reasons behind why you need to target effectively on social media.

6 Tips to succed with your Kickstarter or Indiegogo Crowdfunding Campaign on Facebook Ads

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Start your campaign 1 or 2 months before the launch of your crowdfunding campaign.
Run Lead Gen campaign to capture emails, and at the end of the FB Form, invite people to join your private FB group to get a special offer. Run Traffic or Conversion campaign with retargeting and lookalike audiences.
Don't make false promises you can't keep.

How to leverage Social Media Marketing to build a brand?
8 things you need to know about Social Media Marketing to build your brand.

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Social media is an excellent tool for promoting and growing your business. Some, such as Instagram, have even become essential in some industries, such as beauty and fitness.
But what strategy should you use? Which social media platform should you prioritize?
Is a brand's presence on social media or the broadcasting of advertisements on numerous social media platforms profitable in the long run?
First of all, an internal audit is necessary.

The Magic Behind Successful Ecommerce Brands. What you don’t see.

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The behind-the-scenes of e-commerce brands will be discussed in this article. Marketing strategy and branding are rather enjoyable exercises. But regrettably, that isn't the end of the business functions. Operations, customer service, finance, and human resources management are less glamorous subjects, but they require equal attention.

21 underestimated metrics to know for your eCommerce strategy

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This article is intended for users who are already familiar with Google Analytics and other data analysis tools. You must understand what a traffic source, a conversion rate, and a cost per thousand impressions (CPM) are; we will not define them in this post.
Please read our post dedicated to these metrics if you are unfamiliar with them.